AI Automation Specialists

Zürich, Switzerland--:--

Flexxi Care GmbH

FLEXXI is a digital care platform based in Munich that connects people in need of care and their families with qualified, self-employed caregivers and household helpers, booked directly through its app. Recognised as an especially innovative German company and backed by partners including Allianz, FLEXXI operates a fast-growing marketplace across Germany.

-30%

shorter sales cycle

-30%

shorter sales cycle

2 Jahre

continuous system maintenance

2 Jahre

continuous system maintenance

2 Jahre

continuous system maintenance

Full insights

into touchpoints and customer journeys

Full insights

into touchpoints and customer journeys

1 database

as a single source of truth from the AWS databases

1 database

as a single source of truth from the AWS databases

1 database

as a single source of truth from the AWS databases

Automation Timeline

24 Months

Industry

Digital Health & Care (Care Marketplace / App Platform)

Company Size

15+ Employees

[01]

Introduction

_

How FLEXXI built a single source of truth from its AWS databases and cut its sales cycle by more than 30%.

How FLEXXI built a single source of truth from its AWS databases and cut its sales cycle by more than 30%.

How FLEXXI built a single source of truth from its AWS databases and cut its sales cycle by more than 30%.

FLEXXI had a growing marketplace and complex AWS databases full of valuable data. systemlink built the complete marketing and sales infrastructure in HubSpot and connected it directly to those databases: the sales team sees every touchpoint and customer journey at any time. On top of that, a custom KPI tracker and internal tools that save time and cost. The result: a sales cycle shortened by more than 30%, maintained over two years with weekly meetings.

[02]

The challenge

_

A care marketplace is a two-sided, data-heavy business.

FLEXXI had people in need of care on one side and self-employed caregivers on the other, with bookings, customer types, and care situations all flowing through the app. The challenge was turning that backend data into something sales and marketing could actually act on. Without a structured database connected to the app, and without a CRM built around how the marketplace really works, the customer data couldn't be segmented or used to its full potential. And because the business was scaling, whatever got built had to keep working reliably as the customer base grew, not just on day one.

[03]

The solution

_

systemlink built the foundation, connected it to the product, and then stayed to run it.

First, we fully implemented HubSpot as the CRM, configured around how FLEXXI's marketplace actually operates. Then we worked hand in hand with FLEXXI's own developers to build a database fed with data from the app backend, so the CRM reflected what was really happening in the product rather than living as a disconnected silo. With clean, structured data in place, we developed marketing automations for the platform's complex customer segments, the different types of care needs, customers, and caregiver relationships that a one-size-fits-all setup could never handle well. The part that matters most for a growing platform: we didn't hand it over and walk away. systemlink maintained the systems for two years, with weekly meetings to make sure everything kept running smoothly as new customers came on board. As the marketplace evolved, the systems evolved with it.

[04]

The Results

_

HubSpot fully implemented and configured around FLEXXI's marketplace model

HubSpot fully implemented and configured around FLEXXI's marketplace model

A database built directly from the app backend, in collaboration with FLEXXI's developers

A database built directly from the app backend, in collaboration with FLEXXI's developers

CRM data connected to the live product rather than sitting in a disconnected silo

CRM data connected to the live product rather than sitting in a disconnected silo

Marketing automations built for the platform's complex, multi-sided customer segments

Marketing automations built for the platform's complex, multi-sided customer segments

Two years of continuous system maintenance and optimisation

Two years of continuous system maintenance and optimisation

A setup that scaled with the business instead of breaking as it grew

[06]

Customer Success

_

More case studies

More case studies

More case studies

[07]

lets get started

_

Ready to automate your biggest bottleneck?

ROI forecast for your company

THE RIGHT TECHNOLOGY STACK

Implementation timeline

I review every automation audit personally so we can deliver real value.

Luka Jukic

ceo & system architect

Book a free 30-minute audit with our team. We'll review your processes and show you exactly what's possible.

More than 70 companies trust us

[07]

lets get started

_

Ready to automate your biggest bottleneck?

ROI forecast for your company

THE RIGHT TECHNOLOGY STACK

Implementation timeline

I review every automation audit personally so we can deliver real value.

Luka Jukic

ceo & system architect

Book a free 30-minute audit with our team. We'll review your processes and show you exactly what's possible.

More than 70 companies trust us

[07]

lets get started

_

Ready to automate your biggest bottleneck?

ROI forecast for your company

THE RIGHT TECHNOLOGY STACK

Implementation timeline

I review every automation audit personally so we can deliver real value.

Luka Jukic

ceo & system architect

Book a free 30-minute audit with our team. We'll review your processes and show you exactly what's possible.

More than 70 companies trust us