HubSpot
Die All-in-one-Plattform für Marketing, Vertrieb und Service, die mit Ihrem Unternehmen mitwächst.
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[01]
AUF EINEN BLICK_
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KATEGORIE_
CRM
EINSTIEGSPREIS_
ab EUR 15/Mt.
KOSTENLOSER PLAN_
Ja
IDEAL FÜR_
Marketing + Sales
[02]
VORTEILE & GRENZEN_
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VORTEILE_
Kostenloses CRM als solider Einstieg
Marketing, Vertrieb und Service auf einer Datenbasis
Sehr gute Bedienbarkeit und schnelle Team-Adoption
Riesiges Ökosystem an Integrationen und Partnern
Starkes Reporting über den ganzen Kunden-Lebenszyklus
GRENZEN_
Wird auf Professional- und Enterprise-Stufen schnell teuer
Viele wichtige Funktionen liegen hinter höheren Preisstufen
Bei sehr individuellen Vertriebsprozessen weniger flexibel als Spezialtools
Vertragsbindung und Onboarding-Gebühren einkalkulieren
UNSER FAZIT_
HubSpot ist die richtige Wahl, wenn Sie Marketing und Vertrieb auf einer Plattform bündeln wollen und das Budget dafür tragen. Für reine Sales-Teams mit hohem Anrufvolumen ist Close die schlankere Alternative.
[03]
PREISE_
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Free Tools
EUR 0
Kostenloses CRM mit Kontakten, Deals und Basis-Funktionen für den Einstieg.
Starter
ab ca. EUR 15/Mt. pro Platz
Die wichtigsten Marketing-, Sales- und Service-Werkzeuge ohne HubSpot-Branding.
Professional
ab ca. EUR 90/Mt. pro Platz
Automation, Sequenzen und individuelles Reporting, der Standard für wachsende Teams.
Preise gemäss Hersteller, Stand August 2026, ohne Gewähr.
[04]
FAQ_
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[06]
Customer Success
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5.72 6.819 L 5.72 6.94 C 5.722 7.662 5.928 8.508 6.162 8.752 C 6.232 8.825 6.295 8.855 6.382 8.855 C 6.522 8.855 6.655 8.735 6.869 8.417 C 7.042 8.158 7.146 7.95 7.308 7.537 C 7.482 7.095 7.683 6.612 7.69 6.62 C 7.693 6.623 7.709 6.826 7.725 7.07 C 7.813 8.391 7.908 8.839 8.189 9.259 C 8.279 9.393 8.422 9.538 8.508 9.584 C 8.669 9.666 8.885 9.683 9.046 9.629 C 9.179 9.585 9.283 9.51 9.445 9.346 C 9.631 9.158 9.716 9.045 9.852 8.798 C 10.019 8.495 10.402 7.719 10.506 7.471 C 10.558 7.35 10.6 7.25 10.603 7.248 C 10.604 7.245 10.641 7.253 10.685 7.267 C 10.906 7.331 11.171 7.322 11.405 7.243 C 11.62 7.171 11.718 7.106 11.948 6.873 C 12.297 6.523 12.504 6.167 12.695 5.598 C 13.072 4.468 13.027 3.265 12.572 2.253 C 12.074 1.153 11.064 0.321 9.914 0.067 C 9.63 0.005 9.177 -0.018 8.882 0.015 Z M 10.448 2.294 C 10.476 2.308 10.537 2.356 10.583 2.403 C 10.686 2.508 10.777 2.687 10.849 2.934 C 10.967 3.337 10.998 3.593 10.985 4.083 C 10.967 4.73 10.894 5.244 10.723 5.92 C 10.651 6.205 10.474 6.803 10.448 6.848 C 10.436 6.867 10.414 6.851 10.326 6.76 C 10.006 6.429 9.737 5.841 9.6 5.172 C 9.489 4.625 9.438 3.91 9.482 3.52 C 9.539 3.031 9.735 2.565 9.955 2.401 C 10.143 2.259 10.3 2.226 10.448 2.294 Z M 3.838 7.665 C 3.814 7.798 3.725 8.139 3.669 8.309 C 3.473 8.915 3.178 9.477 2.831 9.909 C 2.299 10.569 1.623 10.952 1.108 10.888 C 0.97 10.872 0.785 10.807 0.684 10.741 C 0.53 10.643 0.388 10.447 0.341 10.267 C 0.242 9.884 0.479 9.269 0.883 8.861 C 1.197 8.543 1.765 8.236 2.474 8 C 2.583 7.963 2.876 7.878 3.125 7.81 C 3.372 7.741 3.629 7.669 3.693 7.649 C 3.852 7.6 3.85 7.6 3.838 7.665 Z M 16.68 5.308 L 16.083 5.313 L 16.083 5.356 C 16.083 5.395 16.089 5.4 16.139 5.408 C 16.297 5.435 16.288 5.395 16.288 6.154 C 16.288 6.561 16.282 6.803 16.273 6.82 C 16.251 6.86 16.208 6.882 16.121 6.892 C 16.049 6.901 16.047 6.902 16.042 6.947 L 16.038 6.996 L 17.355 6.996 L 17.368 6.947 C 17.376 6.923 17.4 6.826 17.422 6.735 C 17.458 6.595 17.46 6.567 17.443 6.555 C 17.396 6.526 17.373 6.544 17.308 6.655 C 17.232 6.786 17.176 6.844 17.106 6.864 C 17.039 6.883 16.743 6.883 16.686 6.863 C 16.619 6.839 16.61 6.792 16.61 6.473 L 16.61 6.188 L 16.8 6.194 C 17.018 6.2 17.033 6.205 17.068 6.33 C 17.087 6.396 17.093 6.403 17.134 6.407 L 17.181 6.412 L 17.181 5.838 L 17.134 5.842 C 17.092 5.847 17.086 5.853 17.07 5.92 C 17.058 5.964 17.036 6.006 17.013 6.025 C 16.977 6.056 16.96 6.059 16.792 6.059 L 16.61 6.059 L 16.613 5.747 L 16.617 5.437 L 16.8 5.433 C 17.036 5.427 17.081 5.44 17.137 5.528 C 17.16 5.564 17.191 5.627 17.203 5.665 C 17.225 5.731 17.231 5.737 17.266 5.728 C 17.326 5.714 17.327 5.711 17.32 5.645 C 17.316 5.611 17.31 5.519 17.304 5.44 C 17.299 5.362 17.291 5.299 17.286 5.301 C 17.28 5.304 17.008 5.307 16.68 5.308 Z M 25.023 5.308 L 24.412 5.313 L 24.412 5.355 C 24.412 5.392 24.419 5.399 24.455 5.406 C 24.48 5.411 24.518 5.419 24.543 5.424 C 24.633 5.441 24.631 5.431 24.631 6.142 C 24.631 6.604 24.627 6.8 24.614 6.827 C 24.597 6.864 24.542 6.887 24.455 6.896 C 24.426 6.899 24.417 6.909 24.414 6.947 L 24.41 6.996 L 25.202 6.996 L 25.202 6.945 C 25.202 6.895 25.2 6.893 25.143 6.893 C 25.111 6.893 25.061 6.885 25.034 6.873 C 24.965 6.844 24.953 6.789 24.953 6.479 L 24.953 6.22 L 25.149 6.22 C 25.334 6.22 25.35 6.223 25.385 6.254 C 25.41 6.274 25.432 6.315 25.443 6.359 C 25.46 6.426 25.465 6.432 25.508 6.437 L 25.553 6.441 L 25.553 5.869 L 25.511 5.869 C 25.471 5.869 25.465 5.876 25.445 5.946 C 25.408 6.074 25.394 6.08 25.157 6.085 L 24.953 6.091 L 24.953 5.778 C 24.953 5.554 24.958 5.46 24.971 5.447 C 24.997 5.421 25.35 5.424 25.414 5.45 C 25.467 5.472 25.539 5.579 25.571 5.683 C 25.585 5.73 25.593 5.737 25.618 5.731 C 25.635 5.727 25.657 5.722 25.667 5.722 C 25.688 5.722 25.688 5.712 25.662 5.396 C 25.657 5.342 25.648 5.299 25.643 5.301 C 25.638 5.304 25.359 5.307 25.023 5.308 Z M 26.955 5.31 L 26.358 5.313 L 26.358 5.356 C 26.358 5.395 26.364 5.4 26.414 5.408 C 26.572 5.435 26.563 5.395 26.563 6.154 C 26.563 6.561 26.557 6.803 26.549 6.82 C 26.527 6.86 26.483 6.882 26.396 6.892 C 26.325 6.901 26.322 6.902 26.317 6.947 L 26.313 6.996 L 27.629 6.996 L 27.658 6.882 C 27.715 6.669 27.739 6.57 27.731 6.564 C 27.728 6.56 27.705 6.554 27.681 6.549 C 27.642 6.541 27.636 6.545 27.591 6.634 C 27.525 6.765 27.452 6.845 27.386 6.864 C 27.316 6.883 27.02 6.883 26.963 6.864 C 26.893 6.839 26.885 6.803 26.885 6.483 L 26.885 6.191 L 27.052 6.191 C 27.144 6.191 27.236 6.197 27.258 6.205 C 27.299 6.22 27.352 6.318 27.354 6.377 C 27.354 6.406 27.361 6.41 27.405 6.41 L 27.456 6.41 L 27.456 5.838 L 27.409 5.842 C 27.367 5.847 27.361 5.853 27.345 5.92 C 27.333 5.964 27.311 6.006 27.288 6.025 C 27.253 6.056 27.235 6.059 27.067 6.059 L 26.885 6.059 L 26.888 5.747 L 26.893 5.437 L 27.075 5.433 C 27.311 5.427 27.357 5.44 27.412 5.528 C 27.436 5.564 27.466 5.627 27.478 5.665 C 27.5 5.731 27.506 5.737 27.541 5.728 C 27.563 5.722 27.585 5.715 27.589 5.709 C 27.601 5.697 27.575 5.321 27.561 5.313 C 27.556 5.308 27.283 5.307 26.955 5.31 Z M 39.338 5.31 L 38.727 5.313 L 38.727 5.355 C 38.727 5.396 38.731 5.399 38.797 5.408 C 38.889 5.421 38.927 5.449 38.945 5.513 C 38.965 5.588 38.967 6.721 38.946 6.794 C 38.928 6.857 38.898 6.877 38.801 6.892 C 38.738 6.901 38.734 6.904 38.734 6.945 L 38.734 6.988 L 39.133 6.993 L 39.533 6.996 L 39.529 6.949 C 39.524 6.902 39.523 6.901 39.436 6.89 C 39.368 6.882 39.341 6.871 39.316 6.842 C 39.284 6.806 39.283 6.794 39.283 6.511 L 39.283 6.22 L 39.467 6.22 C 39.704 6.22 39.734 6.235 39.767 6.371 C 39.783 6.438 39.786 6.441 39.83 6.437 L 39.876 6.432 L 39.876 5.876 L 39.83 5.872 C 39.786 5.867 39.783 5.87 39.767 5.938 C 39.734 6.072 39.701 6.088 39.457 6.088 L 39.283 6.088 L 39.286 5.762 L 39.29 5.437 L 39.491 5.433 C 39.76 5.428 39.795 5.447 39.877 5.648 C 39.908 5.722 39.915 5.73 39.952 5.725 C 39.974 5.722 39.994 5.718 39.997 5.715 C 40.01 5.703 39.977 5.308 39.963 5.307 C 39.956 5.305 39.674 5.307 39.338 5.31 Z M 14.678 5.356 C 14.678 5.395 14.684 5.4 14.734 5.408 C 14.817 5.422 14.868 5.446 14.887 5.479 C 14.911 5.522 14.919 6.33 14.899 6.703 C 14.878 7.089 14.845 7.189 14.7 7.28 C 14.628 7.327 14.627 7.33 14.652 7.384 C 14.671 7.426 14.684 7.425 14.802 7.366 C 14.988 7.274 15.107 7.144 15.174 6.962 L 15.212 6.857 L 15.22 6.183 C 15.228 5.387 15.218 5.437 15.385 5.408 C 15.433 5.4 15.439 5.395 15.439 5.356 L 15.439 5.313 L 14.678 5.313 Z M 18.03 5.356 C 18.03 5.395 18.036 5.4 18.085 5.408 C 18.162 5.419 18.235 5.459 18.27 5.507 C 18.299 5.548 18.301 5.564 18.301 6.151 C 18.301 6.699 18.298 6.759 18.274 6.801 C 18.245 6.857 18.211 6.877 18.128 6.89 C 18.072 6.901 18.066 6.905 18.066 6.945 L 18.066 6.988 L 18.386 6.993 L 18.703 6.996 L 18.703 6.947 C 18.703 6.899 18.702 6.898 18.63 6.889 C 18.545 6.879 18.495 6.849 18.467 6.794 C 18.44 6.737 18.429 5.703 18.457 5.738 C 18.467 5.75 18.712 6.046 19.002 6.394 L 19.526 7.027 L 19.587 7.022 L 19.647 7.018 L 19.655 6.271 C 19.66 5.703 19.666 5.517 19.681 5.493 C 19.703 5.453 19.758 5.422 19.835 5.409 C 19.883 5.4 19.889 5.395 19.889 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5.355 C 21.674 5.396 21.679 5.399 21.745 5.409 C 21.841 5.422 21.903 5.45 21.926 5.491 C 21.941 5.516 21.947 5.64 21.95 6.014 L 21.955 6.503 L 21.6 6.087 C 21.405 5.858 21.175 5.591 21.092 5.491 L 20.938 5.313 L 20.474 5.313 Z M 22.948 5.355 C 22.948 5.396 22.952 5.399 23.018 5.408 C 23.11 5.421 23.148 5.449 23.166 5.513 C 23.186 5.588 23.188 6.721 23.167 6.794 C 23.15 6.857 23.119 6.877 23.022 6.892 C 22.96 6.901 22.955 6.904 22.955 6.945 L 22.955 6.988 L 23.34 6.993 L 23.725 6.996 L 23.721 6.949 C 23.718 6.92 23.708 6.899 23.694 6.898 C 23.598 6.886 23.558 6.873 23.533 6.846 C 23.506 6.816 23.504 6.794 23.504 6.157 C 23.504 5.765 23.51 5.49 23.519 5.475 C 23.533 5.446 23.587 5.422 23.669 5.408 C 23.718 5.4 23.724 5.395 23.724 5.356 L 23.724 5.313 L 22.948 5.313 Z M 28.364 5.356 C 28.364 5.395 28.369 5.4 28.419 5.408 C 28.495 5.419 28.544 5.446 28.564 5.488 C 28.579 5.516 28.582 5.676 28.582 6.147 C 28.58 6.489 28.576 6.785 28.57 6.806 C 28.558 6.849 28.479 6.893 28.412 6.893 C 28.366 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