Avendo AG
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B2B-Unternehmen mit eigenem internen CRM-System und wachsendem digitalem Vertrieb.
[01]
Introduction
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Vom ersten Conversion-Tracking über CRM- und E-Mail-Infrastruktur bis zur vollständigen Übergabe ans interne Team: ein Jahr Aufbauarbeit, an deren Ende Avendo unabhängig ist.
Video abspielen
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1:45
[02]
The challenge
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Ads schalten ohne saubere Daten heisst: Geld ausgeben und raten.
Avendo wollte das B2B-Geschäft über digitales Marketing aufbauen und skalieren. Dafür fehlte die Grundlage: ein zuverlässiges Conversion-Tracking, das den Werbeplattformen echte Daten zurückspielt, ein CRM, das die Leads sauber aufnimmt, und ein E-Mail-System, das Interessenten strukturiert weiterentwickelt. Ohne diese Infrastruktur wäre jedes Werbebudget ein Blindflug gewesen.
[03]
The solution
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Erst die Infrastruktur, dann die Ads. Und am Ende die Übergabe.
systemlink hat die Conversion API über den Google Tag Manager aufgesetzt, damit Meta und Google mit echten Conversion-Daten optimieren, als Grundlage für skalierbare B2B-Kampagnen. Parallel haben wir das bereits vorhandene interne CRM-System gemeinsam mit dem Team weiterentwickelt und Customer.io als E-Mail-Marketing-System aufgebaut. Ein volles Jahr haben wir die Entwicklung begleitet. Danach kam der Teil, der uns wichtig ist: Wir haben das Wissen und die Systemübersichten strukturiert ans interne Team übergeben und es so eingearbeitet, dass Avendo heute alles selbst weiterentwickeln kann. Keine Abhängigkeit von uns, genau so soll es sein.
[04]
The Results
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[06]
Kundenerfolge
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